Jen Martin

Social Media Trends in 2020: It’s personal.

1. Influencer Marketing on niche platforms will perform well Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.                 Social Commerce is expanding. -COVID-19 wiped off shelves, laid off small business …

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What Is Public Relations and Why Does It Matter?

Public relations, what does it do anyway? Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small businesses benefit from good public relations practices. While heavily integrated with marketing these days, …

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