It appears the days of all things once classified as ‘traditional’ are no longer that. Ten years ago, you could show up to most people’s homes and expect that they would have your traditional cable or satellite TV on. Today, that may not be the case. People are now using what is known as …
Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to bcg.com, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integrated campaign is one that blends several elements of each, …
You’ve heard that artificial intelligence (AI) is integrating into all we’re doing online, right? We’ve got bots collecting data with every click, use of our cameras, and even our cell phones. These tools have advanced our ability to find insights into our customers faster than ever before. What’s the next logical step? Automation. If your …
The year 2020 has been the most difficult year in human history. Its also been the most beautiful. We have witnessed humanity come together. Go above and beyond for each other. Support their family, friends, neighbors, and community during a time of uncertainty. Even though this is a tough year, it is also a year …
Your company or business should be just as eager to land interns, as individuals are to land internships. In a world where every job requires experience, but no one is willing to give that experience, internships are the stepping-stone for recent graduates, laid off workers, or people changing careers to get their feet wet in …
Over the last two decades, how we communicate and get consumer’s attention has changed dramatically. 10-15-20 years ago, when we needed to get in contact with someone quickly we made phone calls, sent faxes, or paged whom we were looking to contact. When we wanted to make a deeper connection with individuals or groups of …
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