September 1, 2020

Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integra...

August 1, 2020

You’ve heard that artificial intelligence (AI) is integrating into all we’re doing online, right? We’ve got bots collecting data with every click, use of our cameras, and even our cell phones. These tools have advanced our ability to find insights into our customers fa...

July 13, 2020

As marketing professionals it’s our job to know how to communicate. We know the right components when developing a great social post or email blast. We create effective subject lines, use the best key words for SEO, and we add just the right amount of emojis 😉

This is...

June 24, 2020

Brand relevance is one of the most difficult things for a company to keep up with. With a society that is always changing its hard to keep your brand relevant.

When it comes to keeping up with brand relevance there are two things companies need to do, adapt to the curre...

April 28, 2020

Influencer Marketing on niche platforms will perform well

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence...

March 20, 2020

During this time of uncertainty, the need to be cautious is ever growing. With so many companies switching to remote work it can be incredibly hard to maintain morale and keep your employees feeling connected. Here at C&D Advertising, we have tried to create a work env...

February 1, 2020

Public relations, what does it do anyway?

Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small b...

January 1, 2020

If you read articles from the industry experts many of the trends point to the increasing digital messages vying for the consumer’s attention. What may have been considered optional a few years ago has become a necessary part of a successful advertising strategy; the s...

October 2, 2019

So, you want to be creative. You’re already in the right direction! That “WANT” is important. You need that “WANT” to become that creative rock star you see in your dreams! That “WANT” will drive you, cause you to do creative feats you never thought possible! So “WANT”...

September 2, 2019

The success of your company is a top priority, you take great pride in the product or service you provide to the public. Developing a consistent message and visual brand across platforms is vital in establishing a professional, reliable reputation to consumers. The imp...

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