June 24, 2020

Brand relevance is one of the most difficult things for a company to keep up with. With a society that is always changing its hard to keep your brand relevant.

When it comes to keeping up with brand relevance there are two things companies need to do, adapt to the curre...

February 1, 2020

Public relations, what does it do anyway?


Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small b...

March 4, 2019

Don’t miss out on a lost opportunity. Technology and how we utilize it is forever changing, it can be hard to keep up and give way to new methods and ideas. One of the most significant changes happening right in front of us is the switch from in-person interactions to...

January 16, 2019

As we close 2018 we look back over the past year realizing how fortunate we are to work as a team with such tremendous clients. It is exciting using our talents to help our client’s businesses compete in the marketplace. We work with a list of local and regional client...

November 1, 2018

Chances are you have heard how important it is to use video in your advertising, so what is the best platform to use video on and how can you achieve the results you want?


The answer is YouTube.


Advertising on YouTube is one of the most cost-effective ways you can reac...

October 23, 2018

April 12th, 2018

Jenn Brillante to Complete Advanced Management Training with Other Leaders

UTICA, N.Y. – C&D Advertising’s Vice President of Business Development, Jenn Brillante, is one of 20 business leaders from Central New York to be selected to participate in the 20...

October 19, 2018

UTICA, N.Y. – C&D Advertising’s Director of Creative Services, Carrie Klepadlo, is one of 20 leaders from Central New York to participate in 29th year of Leadership Mohawk Valley.
    Throughout the next 10 months, Klepadlo will meet with her fellow classmates one day...

September 1, 2018

Internships - they bring a young professional experience, & your business a fresh perspective. 👁️‍🗨️ In this month's blog we explain how interns can benefit your business!

August 1, 2018

Over the last two decades, how we communicate and get consumer’s attention has changed dramatically. 10-15-20 years ago, when we needed to get in contact with someone quickly we made phone calls, sent faxes, or paged whom we were looking to contact. When we wanted to m...

July 3, 2018

Stand Bold and Proud

Whether you are a new business or have been around for a while, getting your message out is important. Advertising is a process and here is what it should look like:

Start Off By Conducting Research

Advertising begins with one simple question; who are...

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