September 30, 2020

It appears the days of all things once classified as ‘traditional’ are no longer that. Ten years ago, you could show up to most people’s homes and expect that they would have your traditional cable or satellite TV on. Today, that may not be the case.

People are now usin...

September 1, 2020

Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to bcg.com, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integra...

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