C & D Advertising announced that Sarah Porter has been named Senior Account Manager at their firm. Porter formerly held the position as Digital Relations Manager at C & D for seven years. In her new role, she works closely and supports the C & D team and many of their clients in implementing their …
Sarah Porter named Senior Account Manager at C & D Advertising Read More »
C & D Advertising announced that Jodie Miller has joined the agency as Director of Client Services. In her new role, Miller will be responsible for planning, developing and managing client projects. Miller, a Clinton native, assumes this role after 13 years as local sales manager/senior account manager at Galaxy Media Partners and brings over …
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Jennifer Brillante has been named partner at C & D Advertising. Jennifer has been with the firm for ten years as Vice President of Business Development. In that role, she has been instrumental in generating significant growth for the 25-year-old firm located in Utica with a new office location planned to open shortly in Rome, …
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In this day and age, how you appear online is everything. The way your web content looks has become more and more critical to good branding; it is important that your product or business make a lasting impression. To make that lasting impression and give your business the strong presence it needs to covey important …
Top Six Reasons to Have Professional Photos on Your Website Read More »
Tour De CréativitéBy: Cameron Sanborn So, you want to be creative. You’re already in the right direction! That “WANT” is important. You need that “WANT” to become that creative rock star you see in your dreams! That “WANT” will drive you, cause you to do creative feats you never thought possible! So “WANT” away, and …
The success of your company is a top priority, you take great pride in the product or service you provide to the public. Developing a consistent message and visual brand across platforms is vital in establishing a professional, reliable reputation to consumers. The impact you have on customers may only be interactions you have while …
Teamwork is something you are taught about for your entire life. This is because teamwork lays the foundation for success. By having people that you can count on and share responsibility with, you put yourself and everyone around you in a position to succeed. C&D Advertising is a business that not only understands the importance …
Online reputation monitoring is more significant than ever in our ever-growing digital world. Why is reputation monitoring so important for your business you might ask? Well, to start, 85% of consumers trust online reviews as much as they trust personal recommendations. What’s more interesting is, 49% of consumers need at least a four-star rating before …
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It appears the days of all things once classified as ‘traditional’ are no longer that. Ten years ago, you could show up to most people’s homes and expect that they would have your traditional cable or satellite TV on. Today, that may not be the case. People are now using what is known as …
Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to bcg.com, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integrated campaign is one that blends several elements of each, …
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