Teamwork is something you are taught about for your entire life. This is because teamwork lays the foundation for success. By having people that you can count on and share responsibility with, you put yourself and everyone around you in a position to succeed. C&D Advertising is a business that not only understands the importance …
Online reputation monitoring is more significant than ever in our ever-growing digital world. Why is reputation monitoring so important for your business you might ask? Well, to start, 85% of consumers trust online reviews as much as they trust personal recommendations. What’s more interesting is, 49% of consumers need at least a four-star rating before …
4 Reasons Why Reputation Monitoring Is Important Read More »
It appears the days of all things once classified as ‘traditional’ are no longer that. Ten years ago, you could show up to most people’s homes and expect that they would have your traditional cable or satellite TV on. Today, that may not be the case. People are now using what is known as …
Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to bcg.com, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integrated campaign is one that blends several elements of each, …
You’ve heard that artificial intelligence (AI) is integrating into all we’re doing online, right? We’ve got bots collecting data with every click, use of our cameras, and even our cell phones. These tools have advanced our ability to find insights into our customers faster than ever before. What’s the next logical step? Automation. If your …
In any realm of the professional world, it is important to be consistent about consistency. Operating with cohesion can impact many areas of your business and is a surefire way to develop the value of your personal brand and overall prosperity. Consistency is critical to every facet of your business’ identity – perhaps no more …
Power of Consistency and How It Affects Your Business Read More »
As marketing professionals it’s our job to know how to communicate. We know the right components when developing a great social post or email blast. We create effective subject lines, use the best key words for SEO, and we add just the right amount of emojis 😉 This is all true, but it won’t matter …
Brand relevance is one of the most difficult things for a company to keep up with. With a society that is always changing its hard to keep your brand relevant. When it comes to keeping up with brand relevance there are two things companies need to do, adapt to the current needs of customers in …
1. Influencer Marketing on niche platforms will perform well Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Social Commerce is expanding. -COVID-19 wiped off shelves, laid off small business …
During this time of uncertainty, the need to be cautious is ever growing. With so many companies switching to remote work it can be incredibly hard to maintain morale and keep your employees feeling connected. Here at C&D Advertising, we have tried to create a work environment that is flexible and adaptive. While we will …
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