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What Is Public Relations and Why Does It Matter?

Public relations, what does it do anyway? Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small businesses benefit from good public relations practices. While heavily integrated with marketing these days, …

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Let’s Face It, In Today’s Ever-Changing World Every Business Needs a Strong Social Media Presence

Over the last two decades, how we communicate and get consumer’s attention has changed dramatically. 10-15-20 years ago, when we needed to get in contact with someone quickly we made phone calls, sent faxes, or paged whom we were looking to contact. When we wanted to make a deeper connection with individuals or groups of …

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