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The Power of Marketing Automation Software

You’ve heard that artificial intelligence (AI) is integrating into all we’re doing online, right? We’ve got bots collecting data with every click, use of our cameras, and even our cell phones. These tools have advanced our ability to find insights into our customers faster than ever before. What’s the next logical step? Automation. If your …

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Social Media Trends in 2020: It’s personal.

1. Influencer Marketing on niche platforms will perform well Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.                 Social Commerce is expanding. -COVID-19 wiped off shelves, laid off small business …

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Remote Working

During this time of uncertainty, the need to be cautious is ever growing. With so many companies switching to remote work it can be incredibly hard to maintain morale and keep your employees feeling connected. Here at C&D Advertising, we have tried to create a work environment that is flexible and adaptive. While we will …

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What Is Public Relations and Why Does It Matter?

Public relations, what does it do anyway? Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small businesses benefit from good public relations practices. While heavily integrated with marketing these days, …

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