Globally, some markets are now devoting over 40% of their marketing budget to digital activities according to bcg.com, which leaves 60% that is still being devoted to traditional forms of advertising. But it is not just one or the other; the idea of creating an integrated campaign is one that blends several elements of each, …
You’ve heard that artificial intelligence (AI) is integrating into all we’re doing online, right? We’ve got bots collecting data with every click, use of our cameras, and even our cell phones. These tools have advanced our ability to find insights into our customers faster than ever before. What’s the next logical step? Automation. If your …
In any realm of the professional world, it is important to be consistent about consistency. Operating with cohesion can impact many areas of your business and is a surefire way to develop the value of your personal brand and overall prosperity. Consistency is critical to every facet of your business’ identity – perhaps no more …
Power of Consistency and How It Affects Your Business Read More »
As marketing professionals it’s our job to know how to communicate. We know the right components when developing a great social post or email blast. We create effective subject lines, use the best key words for SEO, and we add just the right amount of emojis 😉 This is all true, but it won’t matter …
Brand relevance is one of the most difficult things for a company to keep up with. With a society that is always changing its hard to keep your brand relevant. When it comes to keeping up with brand relevance there are two things companies need to do, adapt to the current needs of customers in …
1. Influencer Marketing on niche platforms will perform well Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Social Commerce is expanding. -COVID-19 wiped off shelves, laid off small business …
During this time of uncertainty, the need to be cautious is ever growing. With so many companies switching to remote work it can be incredibly hard to maintain morale and keep your employees feeling connected. Here at C&D Advertising, we have tried to create a work environment that is flexible and adaptive. While we will …
Public relations, what does it do anyway? Well as it turns out, a lot! Public relations is a key management function that establishes and builds strong relationships between organizations, their customers and the community creating a positive public image. Even small businesses benefit from good public relations practices. While heavily integrated with marketing these days, …
What Is Public Relations and Why Does It Matter? Read More »
The year 2020 has been the most difficult year in human history. Its also been the most beautiful. We have witnessed humanity come together. Go above and beyond for each other. Support their family, friends, neighbors, and community during a time of uncertainty. Even though this is a tough year, it is also a year …
Your company or business should be just as eager to land interns, as individuals are to land internships. In a world where every job requires experience, but no one is willing to give that experience, internships are the stepping-stone for recent graduates, laid off workers, or people changing careers to get their feet wet in …
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