SERVICES

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We handle all marketing needs including television & radio production, graphic design, media buying, drone video, digital advertising, email marketing, social media & reputation management. In our Discovery Phase, we learn your business and marketing needs to determine the correct strategy while saving you time and maximizing your marketing budget. The media landscape is more complicated now than it has ever been and we are here help you navigate it.

Web Development

Turn website visitors into paying customers. Get more leads and sales when your site is optimized for conversions.

TV & Radio Production

With a concept firmly in place, we focus on a critical component of any production: storyboarding. Having a clear map to create your vision ensures the most effective and efficient use of the cast and crew’s time and your budget. Planning ahead means the difference between getting the right shot and a re-shoot. It means limiting post-production by getting it right the first time and knowing when it’s a wrap. A storyboard helps you visualize the finished product before stepping onto a set and knowing that the results will exceed your expectations. 

C& D Advertising has been the recipient of a Telly Awards in 2018 & 2019. Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

Media Buying and Planning

Our number one focus is results. We collaborate with each of our clients to maximize return on investment through aggressively negotiating media rates, added value, earned media and evaluating each campaign. Every marketing campaign is developed and designed for our individual clients’ needs to ensure campaign success. Efficiently getting your message to your target market is no easy task, but as anyone in the media department of our agency will tell you, we’re always up for a challenge.

Added Value/Earned Media
We make our client’s budgets work harder. On average, for every dollar our clients spend, we negotiate two for added value / earned media. Along with negotiated bonus airtime, we facilitate on-air interviews when appropriate, and create unique and engaging promotions to stretch budgets and maximize exposure. Rather than simply a bonus we consider added value a mandatory strategic opportunity

Creative Services

Every aspect of your design has a purpose. Color and font convey mood. Words and phrases provide a call to action, communicating to your audience exactly what you want them to do. Placement indicates importance. Our goal is to maximize the available space to effectively communicate your message and engage your target audience. From simple signage to eye-catching promotional graphics and video, our creative team turns your requirements into digital masterpieces.

Social Media &
Reputation Management

In today’s changing landscape, it is critical to stay on top of social media trends and new opportunities. We keep outr clients at the forefront by serving their message where potential customers may be- whether that is Facebook, Instagram, Snapchat or elsewhere.

Public Relations

Public Relations is a key part of every business. C & D Advertising helps tell your story in a compelling way. You have an important story to tell- and we help you tell it! Creatively, urgently and in all the right places.

Press Releases
Press releases are a key factor in a public relations campaign. With multiple staff members who specialize in writing, we find the heart and soul of your organization and effectively communicate it across all channels locally, regionally and where appropriate, nationally.

Email Marketing

Drive sales, build relationships, and support a wide range of initiatives through a strategic email marketing campaign. 

  •  92% of online adults use email
  • 61% use it daily
  •  Touchpoints for warm leads
  • Email marketing generates $38 for every $1 spent

Digital Media

Audience Targeting

Behavior Driven Solutions

Google Ads
Google Ad campaigns are an effective way to target a receptive audience. They complement SEO and get you immediate visibility in the search engines.

Paid Social Media

Analytics & Strategy

As expected, we provide our clients end of campaign reports that demonstrate return on investment. Additionally, we utilize post-buy analysis and evaluations to fine-tune our buying strategies, which improves future campaign results.

Whether starting with a blank slate or working from an existing idea, our team-based approach to conceptual development brings multiple perspectives from diverse backgrounds together to generate a variety of directions for any creative task. This keeps our ideas fresh and innovative while ensuring brand consistency.