Chances are you have heard how important it is to use video in your advertising, so what is the best platform to use video on and how can you achieve the results you want?
The answer is YouTube.
Advertising on YouTube is one of the most cost-effective ways you can reach potential customers. Why? YouTube users consume more than a billion hours of video content per day on the site AND you have the ability to narrow down who you most want to see your video advertisement by region, interest and behavioral and contextual targeting. With this ability, it is easy to get your message in front of consumers who are in the market to buy.
According to YouTube, they reach more 18 to 49-year-olds than any cable network each day. On mobile devices alone, YouTube says more 18 to 49-year-olds watch YouTube during prime time in the United States than they do watching the top 10 prime-time shows combined.
So, How Can You Run a Successful Advertisement on YouTube?
Start by distinguishing whom you want to target, and where they are located. You can target viewers by age, gender, parental status and household income among other features.
Then decide on your target audience’s interests. There are over 100 interests to choose to narrow in on specific customers. Mix and match interests to tailor who you want to reach.
Last, but certainly not least, be creative! Create unique videos that tell a compelling story. YouTube users have the option to skip your ad after 5 seconds, which makes how you get your message across critical. Ultimately, you want to drive the viewer to your website to possible have them sign up for E-mail Marketing and potentially re-target them. (Haven’t heard of re-targeting? Check out our blog on the benefits of re-targeting here.) So, make sure your advertisement stands out! You can only get clicks if you put effort into making an awesome advertisement!
This blog is just a quick overview of what YouTube Advertising can do for your business. If you are looking to generate lofty traffic, leads, sales, and customers on YouTube, we can help you create your story, find your target audience, and deliver your message effectively!
Give us a call at (315) 734-1720 or send us a message on our website to learn more about how we can help your business thrive on YouTube!