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Why you want your business' website to be mobile-friendly.

March 4, 2019

(Friendly across all platforms: desktop, mobile, etc..)

 

Don’t miss out on a lost opportunity. Technology and how we utilize it is forever changing, it can be hard to keep up and give way to new methods and ideas. One of the most significant changes happening right in front of us is the switch from in-person interactions to social and web-based interactions. This means a lot for a business, it can be good or bad depending on how good the businesses web-based presence is. It takes about 0.05 seconds for users to form an opinion on a website, so if they will stay or leave is a matter of how visually pleasing the site is as well as how user friendly it is too. 

 

According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead. You need to ensure that consumers choose to stay on your web page. 

 

Items such as smartphone, tablet, and laptop allow business to provide constant contact to their potential customer and current customers. According to a study by Pew Research Center, they found that 77% of Americans owned smartphones, 53% owned a tablet, and 73% own a desktop or laptop. This is revolutionizing the way Americans shop and interact with companies; they have access to all the latest and greatest products as well as countless reviews on these products and business.


If a business is not taking full advantage of these valuable tools, that the 21st century provides, then there is the possibility of missing out on a large amount of potential and current customers. Having a positive mobile website allows customers to get 24/7 access to a brand and company.

 

83% of mobile users say that a seamless experience across all devices is very important.
Customers expect websites that are not outdated, they want trendy and visually appealing websites, 38% of people say they stop engaging in a website that has an unattractive layout content and
photos that do not look professional.      

Customers are growing increasingly more inquisitive with the constant availability to any answer through the internet. 93% of searchers do not go past the first page of results. So, make sure your website is up to date because if not it will fall through the cracks when a potential customer searches for something related to your business. You need your website to be consistent with your business’ values, which means looking professional in person and online.

 

90% of consumers read online reviews about a business before using their services or buying a product. The internet never takes a day off and information is constant. Setting up a website is not enough anymore. Potential customers can find reviews on anything, yes, I mean anything. So, one bad review can tarnish a business’ reputation tremendously. If there’s one bad review on a business they risk losing 22% of their potential business, and if there are four or more negative review companies have the potential to lose 70% of their potential customers. So, reputation monitoring is a huge deal for business but is not something that should be left unaccounted for.

 

This is all a lot to handle, making sure your website is easy to navigate as well as visually appealing are very crucial. On top of that, reputation monitoring of the digital presence of your company is crucial as well. No one expects you to do it on your own, so contact us here C & D Advertising to make sure your website is on the first page of a every customer’s search, your reputation is not being diminished by one bad review and that your website is up to date giving potential customers a positive image of your company. 

 

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