Social Media

TikTok Trends and Marketing Opportunities in 2024

TikTok has become one of the most popular social media platforms in recent years. With over 1 billion users, TikTok has revolutionized the way people consume content. For companies, this platform provides immense marketing opportunities. However, it’s essential to stay updated with the latest trends and changes to be successful in your marketing strategy. In […]

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How has AI changed social media marketing?

Through the introduction of cutting-edge technologies that improve efficiency, personalization, and data analysis, artificial intelligence (AI) has dramatically changed social media marketing. Artificial intelligence’s ability to make personalized content enhances user experience, increases engagement, and improves the effectiveness of marketing. AI can suggest captions, generate image descriptions, and create entire articles on specific topics, making

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The Future of Social Media: Platforms To Keep An Eye On

The social media landscape is always changing along with the digital landscape. As the digital landscape continues to evolve, so does the world of social media. From established giants to up-and-coming platforms, the future of social media promises exciting developments and opportunities. Let’s explore a few of those different platforms. TikTok entered the short-form video

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The Importance of Adding Branded Call Display to the Marketing Mix

By: Selly Guitián As a business owner, you understand that a solid marketing frame is essential for the success of your organization. However, in today’s competitive market, it’s essential to consider additional marketing tactics that can help you stand out from the crowd. One of these tactics is branded call display. According to First Orion’s

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